Richard Seymour and Dick Powell: Designing Dream Machines

Designing Dream Machines reflects on the processes and methods of design; highlighting the variety of areas throughout the design cycle the designer has significant influence. A key point Seymour and Powell stress is the importance of understanding and experiencing your designs/ideas through r & d saying that it is through these such refinements that we are really able to see the capabilities of our innovations. They also remind us of the importance of regular evaluations and with that criticism; making sure we see criticism as a benefit and method for improvement. The film also reveals to the audience the designers pursuit to achieve satisfaction not only with his/her end users but all members involved in the design process.