David Kelley: Human Centred Design

Human Centered Design refers to the design of a product with not just function and aesthetics in mind but with an attempt to create a personal and unique connection with the user in society, thus allowing a product to behave and interact with a person rather than the person just using the object as a form of tool. In this film David Kelley reflects on the influence this new idea is having on modern designers giving us examples such as the Prada Magic Mirror- a mirror with a 3 second time-delay, allowing the customer to change the angle of viewing whilst still being able to fully examine the item) and Liquid Crystal screens (which allow the customer to change the state of the panel between opaque and clear to show friends whilst still remaining in the change rooms) as Kelley demonstrates modern design is "less about the hardware and more about the user experience".

Richard Seymour and Dick Powell: Designing Dream Machines

Designing Dream Machines reflects on the processes and methods of design; highlighting the variety of areas throughout the design cycle the designer has significant influence. A key point Seymour and Powell stress is the importance of understanding and experiencing your designs/ideas through r & d saying that it is through these such refinements that we are really able to see the capabilities of our innovations. They also remind us of the importance of regular evaluations and with that criticism; making sure we see criticism as a benefit and method for improvement. The film also reveals to the audience the designers pursuit to achieve satisfaction not only with his/her end users but all members involved in the design process.